James Lareses, the director of Eminem’s latest music video Berzerk, recently spoke with MLive.com. Here are some highlights from the interview.
Who came up with the idea from the Bezerk music video: Em always has a seed of an idea when he is ready to do a video. We will get on the phone and he will usually say, “So I want to perform in front of a giant boom box…” OR “This really needs to feel early 90’s…” He is very visual with his lyrics so once we have a common direction I then put my spin on it and flush it out to a full treatment and then we tweak from there.
Working with Eminem: Amazing. He is razor sharp and a perfectionist. Brings the best out of you and demands your “A” game which I love. If he doesn’t have a photographic memory, it’s definitely the closest thing to it. He is extremely involved with his performance takes and watches every one after he performs. He then gives specific notes and if you pay attention, you basically have a rough cut by the time you wrap.
Where Bezerk was shot: We shot over the course of two days- Day 01 in NYC and Day 02 in Detroit.
Getting all the video cameos together (Kid Rock, Rickddfdf Rubin, Kendrick Lamar, etc.): Rick was already on board to appear before we even started talking. The rest really just fell into place organically. Who wouldn’t want to show up if Em reached out?
How long did it take to make the video and get it out: From start to finish it was about a month.