Billboard reports that Em has become the latest investor in Genius. In addition to the monetary investment, Em will also annotate lyrics himself on the site.
“Coming up we would always obsess over the lyrics from our favorite MCs. Picking everything apart, trying to get into their heads,” Eminem said in a statement. “I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me.”
Paul Rosenberg, Eminem’s manager and Shady Records co-founder, added: “Genius provides an avenue for fans to dig deeper into their favorite songs, but more importantly, it gives artists a way to communicate their artistic intent directly to those fans. For an artist like Eminem, the intricacies and nuances in his lyrics are very layered and his art is a perfect fit for this type of tool. We’re excited about what this partnership brings for both sides.”